Dedicated to exploring the opportunities for marketers on the SERPs.
Talks related to SERP Analysis Summit
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Spotting SERP opportunities
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Automating the process of classifying keywords based on exact-match inclusions for the likes of intent, group and region.
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Keyword Classification Modeling
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Your Brand SERP on Google is the most important KPI you never looked at.
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How to stand out from the rest of the search results
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How To Rank Get Unlimited Free Ads In Positions 1,2 & 3 on Google Immediately (and keep them there for years to come)
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Keywords with "Local Intent": SERP analysis & top tips
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Visualising your keyword universe using Microsoft Power BI
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Intent Graph: Deep analysis into search behaviour
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Analyzing SERP Features from 400M Results
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10 Things you Don't know about Schema Markup
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Quality Over Quantity: The Value of Content Pruning
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