brightonSEO: April 2023

Talks related to brightonSEO: April 2023

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Welcome to brightonSEO April 2023

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Why page speed matters, WITHOUT mentioning conversions once

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Self esteem optimisation: the most important type of SEO

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TikTok for search marketing

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Headless SEO - How to not fuck up your technical setup April 2023

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Listen up SEOs! Here's why you need to get involved in your new employee's onboarding

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How to ace your website migration: overcoming common migration red flags

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How to automate and share ecom data with Google Ads

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SEO-first organisations - how to focus your business on growth

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What your Google Lighthouse score hides from you

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STOP dissing rankings!

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Making Magento magnificent for marketing

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Basic automation hacks for SEO

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The Boss Baby - overcoming the fear of taking time off

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Is content the king in modern SEO?

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Optimizing 1 Million Websites for Google Core Web Vitals

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The 3 pillars of high performance teams

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SEO Autopilot: turbocharge your everyday ecommerce tasks with automation

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Stop writing SEO articles: templated content that ranks

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The future of work starts with you

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Search Magic presents: Taking your business to the next level with the power of ecommerce SEO

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Lumar presents: Programmatic SEO: How to get 1M+ sessions (Case study: Snyk + Lumar)

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Botify presents: Ensuring findability in the new search era

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Storyblok presents: Leveraging CMS to maximize your SEO

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Conductor presents: Breaking down silos: how integrated data sets enhance SEO strategies

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Pi Datametrics presents: Optimising for the SERP multiverse: a 4-step process for success

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Compado presents: How PPC opened up the most efficient content monetization approach for SEO

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Searchpilot presents: How to generate 8 million SEO test ideas

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Kantar presents: Unlocking the power of search: how to create a culture of SEO in a global organisation

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Croud presents: ChatGPT: Localisation friend or foe

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Fully automated link building – is it really possible?

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How do you align digital marketing with equality?

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Using graph theory and data science to build correct information architecture

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Domain consolidation: propel your rankings without touching your content!

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Why you need technical SEO to build a great online strategy

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We must have equality by now? Why unconscious bias in the agency world is holding you back

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How to combat SERP volatility

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Lessons learned from a mass of migrations

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Blueprint strategies for success

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Automation recipes for SEO success

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Exploring the psychological theory, cognitive load

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Entity SEO: how to use the SameAs tag in schema to completely revolutionise the game

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Influencing discovery, indexing strategies for complex websites

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How to align equality with SEO

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Neuroscience of search: how the brain shapes customer behaviour

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The evolution of technical SEO

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How to future-proof SEO strategy for SME businesses

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Where does equality fit in your marketing strategy?

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Hacking GA4 for SEO

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Crawl budget: everything you need to know

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Help! My site has been hit by an algorithm update

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"When links aren't enough - showing the value of link acquisition beyond coverage and links "

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Everything you really need to know about canonicalization

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How I convinced four picky editors to get more serious about SEO

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Extreme makeover: site architecture edition

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How to generate backlinks without breaking the bank

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Data driven approach to scale SEO

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eCommerce Internal Linking: Into the Spider-Verse

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Using UTM codes like a boss and building beautiful dashboards

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Do product page links = impact? What I learned from building 2,000 in a year

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Google Bard, ChatGPT, the sky is falling, and SEO is dead (again)

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KEYNOTE: The future of SEO: What the past decade can teach us about the next

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Turning an unloved corporate YouTube Channel into a traffic generation machine

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The 10 most common mistakes people make when working from home

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Beyond Pride: making digital marketing and SEO LGBTQ+ authentically inclusive

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Prevent "SEO horror stories" from happening with automated testing

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Using Python with GPT-3/GPT-J to help automate content creation

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The value of feature snippets

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Opportunity is knocking: how to identify growth and expansion opportunities with local SEO data

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SEO for television: the rise of streaming

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How to rethink the traditional SEO workspace to promote team wellbeing and productivity

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Forget about sugar daddies; turn customer interviews into high ROI content.

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The redemption of content automation: how to scale unique content to 4M+ pages

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Headless SEO - How to not fuck up your technical setup

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Why inclusive teams are crucial to your success

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SEO + ADHD = 🫶

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Cut the crap-tion! - How *real* captions can take you and your video engagements to the next level

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Conductor presents: Breaking down silos: how integrated data sets enhance SEO strategies

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Kantar presents: Unlocking the power of search: how to create a culture of SEO in a global organisation (copy)

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Pi Datametrics presents: Optimising for the SERP multiverse: a 4-step process for success (copy)

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Storyblok presents: Leveraging CMS to maximize your SEO

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Lumar presents: Programmatic SEO: How to get 1M+ sessions (Case study: Snyk + Lumar)-1

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Searchpilot presents: How to generate 8 million SEO test ideas

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Croud presents: ChatGPT: Localisation friend or foe

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Botify presents: Ensuring findability in the new search era

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Congratulations, you’re going global! What you wish someone told you

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Programmatic SEO with Next.js

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Incorporating “always-on” user research into your experimentation programme

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How to deliver actionable insights on core web vital improvements

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Data-driven SEO & content strategy to reduce your customer acquisition costs

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The psychology behind inclusive international SEO strategies

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Google’s local knowledge panel - the CMS you never knew you had

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Make more informed decisions based on search data

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Content Design and its role in SEO and accessibility

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How to get diverse thoughts and opinions into your marketing strategy

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How to get from 2% to 99% good URLs - a core web vitals success story

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How to conduct user research on a shoestring budget

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Why your tech optimisations are still sat in the backlog

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The search for total search: lessons from machine learning on incrementality

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Owning TikTok, Pinterest and YouTube SERPS

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Where should – and shouldn’t – AI & ChatGPT play a role in your SEO strategy?

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Search engines beyond Google

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Your metrics are my metrics: aligning SEO, CRO and UX to increase revenue

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Why empathy should be a key player in your marketing strategy

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How to get your SEO work prioritised in-house

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How to create an SEO scoring system that makes things happen

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The ‘traditional approach’ to SEO Is broken - how to prioritise your efforts & drive rapid growth

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Using love language to improve content & local SEO

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Web server SEO: make your TTFB faster!

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Y U no reply? How to write outreach emails that convert

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The fast and furious guide to real world link building

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The Xpath to Discovery

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Creating a future-proof content strategy with topical clusters

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How to improve site speed and CWV for eCommerce sites

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How to get your tech SEO changes implemented (FAST!)

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Methods and tools to plan and create your content

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Internal linking: the secret superpower that anyone can use

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KEYNOTE: The new era: embracing AI technologies in marketing