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You are what you E-A-T

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About this talk

Expertise, Authority and Trust is a banquet, not a snack. But there are some quick and easy recipes you can whizz up today to boost your Google EAT ratings. For dessert, you’ll find out how to explain these complex concepts to your stakeholders - and why it’s so important to have EAT on the menu.

Join Helene Klaustrup, SEO Director at Anything is Possible, in this tasty session and discover how to:

  • Show your expertise credentials to build your reputation.
  • Prioritise high-quality conversations to drive your authority.
  • Make your site’s users feel safe and secure.

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