Wine, kittens and other dangerous fruits - Using search intent to understand your customers demand
About this talk
In this talk, we will question the traditional ways of doing SEO, while learning a new technique to create a more solid content structure based on the user’s immediate needs. We will look at the customer journey model with a layer of the search intent model on top of it, to see how to better utilise the two models for modern SEO. The takeaways will be to up your game in keyword research, to bring more relevance to the user!