A Talk by Kelly Johnstone
Head of Content,
Staysure Group
About this talk
"Is a customer first strategy the right choice for you? In this talk, Kelly will explain why you need to move away from a business centric model and instead shift to being customer first.
She will explain how you can succeed and the benefits of switching. You'll find out how to spot business-centric vs customer centric content, the differences between using a funnel vs a flywheel and learn how to measure the impact of your content to make sure your customers or clients love you more each day."