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Why we've de-commisioned AMP

A talk by Dan Smullen
Head of SEO at Mediahuis Ireland, Mediahuis

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About this talk

AMP is no longer a requirement of the top stories carousel on Google. And with the introduction of page experience as a ranking factor, this talk intends to provide insights into behind the scenes of a major news publisher de-commisioning AMP. Revealing what happens to top stories performance as well as the pros and cons of the AMP framework for publishers as well as it's future in a new page experience world in News SEO.

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