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Why Google’s use of natural language understanding means relevancy is more important than ever

A talk by Beth Nunnington
PR Director, Journey Further

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About this talk

In this talk, Beth will be educating the audience on what relevancy is and the best way to leverage it to drive a winning SEO performance. Beth will be sharing how high quality, brand-led coverage and links can drive so much more than just SEO rankings and drive better ROI for your marketing budget, as well as sharing tips on how to use existing free tools to check the relevancy of your content.

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