"When links aren't enough - showing the value of link acquisition beyond coverage and links "

About this talk

Across the digital PR landscape, more and more stakeholders are starting to ask for more tangible KPIs outside coverage and links. The “you’ve got us links .. so what?” message is becoming more prevelent for digital PR professionals. So how can we show clients/stakeholders the true value of a link? In this talk, Isa will share some actionable practical tips on how to show further impact of digital PR activity.