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Visualising your keyword universe using Microsoft Power BI

A talk by Zoe Colman
Digital Marketing Manager, Lumina Intelligence

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About this talk

Understand consumer trends, identify new opportunities before your competitors and get buy in from tricky non-digital stakeholders.

This talk explores how digital marketers can turn their keyword lists into dynamic and interactive data visualisations using historical metrics data, relevant keyword grouping and Power BI. It covers the data you need to build them, factors to consider when grouping your keywords and best practices to ensure the fairest and most accurate output possible.

We’ll then dive into several visualisations and their use cases, as well examine how these types of charts can work hand-in-hand with SERP analysis to help you prioritise your digital marketing strategy.

Finally, we’ll examine how to use these visualisations as a prop when communicating with non-digital but highly important stakeholders to get them engaged and excited about opportunities in search.

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