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Use BigQuery to Improve Paid and Organic Search Performance

A Talk by Shawn Cohen
Marketing Advisor, FedEx

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About this talk

Business stakeholders often ask digital marketers challenging questions like “Can SEO produce enough business so we can turn off paid search?” and “What can we learn from paid search that can apply to SEO (and vice versa)?” BigQuery can help uncover answers to common business questions that are buried deep within paid and organic search data. And the great news is, it requires very little technical knowledge to implement.

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