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Understanding the impact world events have on users’ search behaviour

A Talk by Angelo Cosma Galluzzo
SEO Executive, Anything Is Possible

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About this talk

Driven by some of the results seen across client accounts during world events like the conflict in Ukraine, Angelo and Rob embarked on a mission to build a quick and reliable method to compare the impact of specific events on Google’s algorithm to organic performance.

In this talk, Angelo presents a methodology that is highly valuable to understand the impact world events have on users’ search behaviour. It works retrospectively to understand how and why an event has influenced organic traffic. But it also works proactively to allow SEOs to accurately assess and project uplift and opportunities associated with upcoming world and national events.

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