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Troubleshooting An Accidental Ecommerce Un-Indexing

A talk by Rachel Vandernick
Founder/Lead Consultant, The Vander Group LLC

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About this talk

An SEO's worst fear is that the site they manage disappears from Google. Through an accidental no-index tag applied to a single page app architecture site structure, an ecommerce site went 100% dark from search engines for five full days, with six months of trickle down impact on re-indexing. In this never-before-presented case study, attendees will learn the PANIC framework [Prerender, Angular, New Deploys, If-Then, & Console] for recovery, re-indexing, and cross-functional issues management and troubleshooting.

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