A Talk by Gemma Flinders
Senior Digital PR Specialist,
Impression
About this talk
Not all Digital PR teams are fortunate to have a data team on hand to help with data collection and analysis. Data led campaigns are the bread and butter of PR and it is important that should a PR move to an agency without a data team they feel confident analysing their own campaign data. In this talk, Gemma will go through the must know formulas for PR data campaigns, including which campaigns they can be used for with application examples. Starting with the basics and covering some of the more difficult formulas that PRs can take away and try in their next campaign.
