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The Winning Formula in a PPC AI Driven-World

A Talk by Miguel Cedeño
Head of Paid Media, Absolute Digital Media

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About this talk

It's no secret that machines are starting to perform and automate more of our digital activities than ever before.

But, some PPC managers are still reluctant to use this technology due to a lack of trust in the algorithms or because they fear that their role may become redundant as more tasks can be automated and therefore completed at a quicker rate.

In this session, I will be discussing how to leverage man and machine and sharing the secret formula to re-position yourself to add value to your clients or organisation.

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