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The truth is in the logs - insights into the correlation of traffic and website crawling

A talk by Maximilian Woelfle
Marketing Lead, Comparis.ch

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About this talk

  1. some general stuff about crawling and log file analysis - the why (well... ) and how (tools) to do it

  2. A case that dates back to May 2020, we launched a new product and you can really tell how googlebot followed the traffic

  3. Some ideas on what to do with the information

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