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The State of Online Performance – Q3 2021 Using data to benchmark and improve your website

A talk by Tom Wells
Creative Marketing Expert, Searchmetrics GmbH

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About this talk

Join this talk and take a data-driven look at best practices for optimising online performance in 2021. Featuring an analysis of millions of data points from Searchmetrics, Page Speed Insights, Lighthouse, HTTP Archive and CrUX, it aims to answer the following questions:

What are the main causes for poor performance? Are specific CMS platforms worse than others in terms of user experience and overall performance? Do plugins hurt web performance? Which industries have the best online performance and why? Where is the best place to start optimising my site? How can I use data to strategically improve my website?

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