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The Secret Life of Queries: Parsing, Rewriting, and SEO

A talk by Rebecca Berbel and Koray Tuğberk Gübür
Oncrawl and Holistic SEO & Digital

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About this talk

What happens to a query when you press Enter? Join Rebecca for a tour through what we know about how Google interprets queries, the supporting evidence for these processes, and — most importantly — the implications for SEOs who want to rank for the right keywords.

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