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Testing Tales - Lessons & approaches for testing internal linking changes before deployment

A Talk by Chris Green
Head of Marketing Innovation, Footprint Digital

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About this talk

Sometimes the changes we make - in good faith - can do more harm than good, within internal linking changes this can often be the case.

In this talk Chris will share an approach to testing changes before deployment, sharing lessons from some initial experiments he's conducted as well as a plea to a more open and explorative industry.

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