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Switching a domain 3 months before an IPO (What it takes to pull off a high stakes domain migration)

A talk by Lucia Lecesne
SEO Product Lead, Wise (formerly TransferWise)

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About this talk

Just a few months before their IPO, Wise (formerly TransferWise) changed their well-established domain with several million URLs. In this talk, Lucia will share some lessons learned from this high stakes domain migration, including tips on how to make SEO part of every decision, practical advice and technical insights.

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