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Structured Data: Is It Worth Your Time?

A talk by Sam Nemzer
SEO Split Testing Consultant, SearchPilot

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About this talk

Structured data is a huge area, and it can be tempting to just throw everything at your site. In this talk, backed up by data from SEO split tests over the last few years, I'll go through exactly which structured data changes are worth investing in, and which are a waste of time.

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