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SERPception: story of an indexed internal search results page

A talk by Csaba Szabo
SEO Manager, Klikkmania

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About this talk

Google normally doesn’t like internal SERPs within its SERPs. Yet, we stumbled upon a strange phenomenon: an internal search results page was indexed instead of a dedicated category page. To make things even stranger, this internal search results page ranked remarkably well on the first page of Google. So we started to dig into it in order to find the underlying reason. And we found it.

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