SearchPilot presents: What we can learn from losing tests - the importance of paying attention to negative outcomes

About this talk

This session is sponsored by SearchPilot. If you add this session to your schedule and opt to share your contact details at registration, we’ll pass them on and you may be contacted by their representatives.

In this talk, Will is going to cover some of the losing tests that SearchPilot has run, why negative test outcomes are important, and what you can learn from them.