Register now

Have you purchased yours? Register now to hear from our expert speakers

Purpose-driven SEO: An Authority-Based Approach that Google Loves

A talk by Dale Bertrand
President, Fire&Spark

Register to watch this content

By submitting your email you agree to the Terms & Privacy Statement
Watch this content now

Categories covered by this talk

About this talk

Many marketers try to hack Google’s algorithm with technical SEO manipulations… only to gain a mere 10% or 20% bump in traffic. In 2022, the traditional SEO playbook is losing its effectiveness because it relies on coordination with a web developer, a big content budget and spammy email outreach. Fortunately, there's a better way that relies on authority signals to grow organic traffic: purpose-driven SEO! Join 15-year SEO expert Dale Bertrand to get a step-by-step playbook on how to apply purpose-driven SEO to any B2B or B2C website to double or triple organic traffic.

Takeaways:  1. How Google’s AI is tuned to amplify brands that resonate with online consumers 2. How to craft a purpose-driven SEO strategy that resonates with search engines 3. Case studies of leading brands who practice purpose-driven SEO

Have you got yours yet?

Our All-Access Passes are a must if you want to get the most out of this event.

Check them out

Sponsor this Event

Your logo could go here!

If you'd like to get your brand in front of attendees contact us.