Privacy in advertising - What questions that the C-Suite should be asking (and how we're addressing them)

About this talk

In this talk, Eb will look at how the privacy debate has developed over the last few years. The debate is now impossible to ignore and not just for the big brand names. With the well known tech platforms making 'privacy' a core feature of their offerings, what questions should the C-suite be asking about advertising in a privacy first world? What does this mean for the tracking loving performance marketing world? Is this another new paradigm shift in the marketing world or a move back to the days of 'spray and pray' advertising?