A Talk by Dan Lapham
Associate Head of Campaign Marketing and SEO,
IDP Connect
About this talk
A talk to on the perfect way to build audience personas in order to increase your relevance for your users search queries. I’m going to talk through an end-to-end methodology, from building a user research process to understand your users’ attitudes and perceptions, and the stages they go through to find your content and brand, to the best ways to build a prioritised, optimised content marketing strategy tailored for each user segment.