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Persona-lise your Content Marketing - A Guide to Audience Mapping

A talk by Dan Lapham
Associate Head of Campaign Marketing and SEO, IDP Connect

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About this talk

A talk to on the perfect way to build audience personas in order to increase your relevance for your users search queries. I’m going to talk through an end-to-end methodology, from building a user research process to understand your users’ attitudes and perceptions, and the stages they go through to find your content and brand, to the best ways to build a prioritised, optimised content marketing strategy tailored for each user segment.

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