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Pay for conversions and not clicks with a pay for conversions Display campaign

A talk by Rashed Khan
PPC Director, Pepper

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About this talk

What if there was a campaign type in Google Ads where you only paid for results, and not for clicks? A pay for conversions Display campaign allows advertisers to advertise on the Google Display Network and only pay when they get a conversion. After serving billions of impressions on pay for conversions Display campaigns on multiple accounts, he's going to be sharing some of his learnings, what you can expect and how to get the best out of a pay for conversions Display campaign.

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