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Paid Search fraud: what forms does it take

A Talk by David Iglesias
Regional Manager, BrandVerity

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About this talk

David will talk about the different types of bad actors in PPC - those advertisers which run fraudulent, infringing or non-compliant PPC ads.

These ads often appear on branded keywords, and are placed by malicious advertisers attempting to steal a brand's PPC traffic.

It is often difficult to identify those bad actors without an automated monitoring tool like BrandVerity; and David's hoping to alert the audience to the risks they might be facing!

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