Paid Search fraud: what forms does it take
A Talk by David Iglesias
About this talk
David will talk about the different types of bad actors in PPC - those advertisers which run fraudulent, infringing or non-compliant PPC ads.
These ads often appear on branded keywords, and are placed by malicious advertisers attempting to steal a brand's PPC traffic.
It is often difficult to identify those bad actors without an automated monitoring tool like BrandVerity; and David's hoping to alert the audience to the risks they might be facing!
Categories covered by this talk
Sponsor this Event
If you'd like to get your brand in front of Attendees contact us.