A Talk by David Iglesias
Regional Manager,
BrandVerity
About this talk
David will talk about the different types of bad actors in PPC - those advertisers which run fraudulent, infringing or non-compliant PPC ads.
These ads often appear on branded keywords, and are placed by malicious advertisers attempting to steal a brand's PPC traffic.
It is often difficult to identify those bad actors without an automated monitoring tool like BrandVerity; and David's hoping to alert the audience to the risks they might be facing!
