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OneSearch how to intelligently bid on keywords without cannibalising SEO traffic

A Talk by Chris Alderman
Head of SEO & Digital PR, Greenlight Digital / Brave Bison

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About this talk

In this talk Chris will discuss how to maximise growth from search by making SEO and Paid Search work together by reducing cannibalisation and investing in long-term goals. Chris dives into a number of strategies including how to centralise measurement, leverage cost efficiencies and set mutual goals.

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