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Navigating the SERPs landscape

A talk by Paige Hobart
SEO Team Director, TIPi Group

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About this talk

In this session, you’ll get a deep dive into what ‘SERP Features’ are, and the impact of they have across different verticals in the UK. Plus, you’ll get insights into how you can accurately track the impact these features are having on your own rankings, and across your industry. We’ll also cover some practical tips on optimising, testing and refining your gainable SERP features; particularly Featured Snippets, People Also Ask, and Reviews / Star Ratings.

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