A Talk by Jeff Coyle
Co-Founder & Chief Strategy Officer,
MarketMuse
About this talk
This session is sponsored by MarketMuse. If you add this session to your schedule and opt to share your contact details at registration, we’ll pass them on and you may be contacted by their representatives.
Join this session with Jeff Coyle, Co-Founder and Chief Strategy Officer of MarketMuse, to learn about what metrics can help you create an iron-clad customized content strategy. He will dive into data points that seem important but aren't, deceptive metrics to avoid, the advantage of personalized metrics, and how to use that data to get buy-in from other teams.