Managing Expectations with ‘Impossible Keywords’
A Talk by Jessica Maloney
About this talk
Ever worked with a client who won't stop fixating on a certain keyword (or cluster of keywords) that they're never going to rank for? In this talk Jess will walk you through her own experience of this exact situation. She'll be sharing tips on how to explain gently that they've got absolutely no chance of ranking, and actionable alternatives that will keep the client happy.
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