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JavaScript analysis is extremely important for SEOs and everyone can do it!

A Talk by Barbara Gaca-Tworek
Technical SEO Lead, Philip Morris International

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About this talk

JavaScript plays an instrumental role in every website out there and it's vital for SEOs to understand how to approach it. Its impact will wary across different markets or used technologies, it'll influence performance and our presence in SERPs. JavaScript can make it or break it for a website, so let's tackle it together! During this presentation we'll learn how to analyze it, spot issues and approach auditing from not only rendering point of view. Because JavaScript analysis is essential but at the same time - truly everyone can do it.

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