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How understanding personas will unlock your target audience

A talk by Stephen McAllister
PPC Manager, Absolute Digital

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About this talk

While we focus extensively on messaging, designs, reporting, mechanics and KPIs one area that gets overlooked is understanding who the audience is, what their needs are and is this the right ad format for them.

In this session, Stephen will be discussing how to leverage audience personas to help build out strategies, to know the available scope in targeting and how to layer specific audience needs and outcomes to your campaigns.

This talk will cover how to map out the “who” in a target audience, what types of messages would be suitable and how to wrap appropriate campaigns around, as opposed to the one size fits all approach to digital marketing.

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