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How to use Google Analytics & Google Tag Manager as a SEO crawler

A talk by Mikko Piippo
Analytics consultant, partner, Hopkins

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About this talk

My talk is about using Google Analytics & Google Tag Manager for collecting SEO related data about your site as custom dimensions. You'll learn how to track e.g. meta descriptions, number of links, css, javascript and image files, internal links etc using just your standard web analytics tools.

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