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How To Solve Problems You've Not Seen Before In SEO

A Talk by Mat Davis
SEO Specialist, Vanarama

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About this talk

If you're used to working with a full SEO team at an agency, what do you do if you move client-side and encounter issues you've never seen before? And you can't find answers via the usual channels? Being unable to find similar examples in the community is pretty unusual in 2021, but when it happens it can be a real learning curve to diagnose and solve them yourself.

Using a case study from the last 18 months, Mat looks at achieving the balance between the process of elimination and data interpretation, and uses a touch of conspiracy theorising to resolve the problems.

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