A Talk by Kailin Witte
Performance Content Director, Discoverability,
VMLY&R
About this talk
You've set up the products and completed the fields. So why do your Amazon product detail pages still struggle with search rankings? Attend this practical session with a commerce content expert to learn the basics of the Amazon algorithm. Then, find out what you can do today to optimize your ecommerce content to drive both discoverability in search results and conversion with shoppers.