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How to optimize SEO landing pages for search intent

A talk by Clarissa Filius
Senior SEO Specialist, Booming

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About this talk

In this talk, Clarissa will show how to optimize SEO landingpages for searchers intent and get more value out of your search traffic. As SEO's we can be succesfull generating traffic to a website, but in many cases there's lack of a strategy that converts organic traffic into customers. This means SEO traffic goes down the drain! That's why she developed a process to (automatically) categorize keywords into intent and clusters, and uses this data to analyze and optimize pages according to SEO and CRO best practices.

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