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How to Leverage SEO When Your Brand Site Doesn't Actually Sell Anything

A Talk by Jake Gauntley
Account Director SEO, Reprise Digital

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About this talk

When your brand site doesn’t actually sell anything, how do you convince the boardroom that SEO still matters? After all, who visits a website about tissues anyway?

For those brands that sell mostly from the supermarket shelves, making the case to invest in a brand site is no easy task but when you get it right, search marketing goes from being seen as a cost to something that can drive huge incremental value.

Jake Gauntley will explain how brands can use SEO to deliver engaging, value-add experiences to consumers for even the most ‘digital-less’ of products, using SEO as a platform from which brand content, CRM, paid media and advertising becomes much more effective.

So even if you aren’t selling anything directly to consumers, you’ll still be able to deliver – and demonstrate – bottom-line value from brand site SEO.

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