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How To Integrate Social Behavioural Data Into Your SEO Keyword Strategy

A talk by Rory Hope
Marketing Director, Semetrical

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About this talk

The talk focuses on how to integrate social behavioural data with keyword data to better understand the audiences at a keyword topic level for enhanced SEO content & digital PR strategies. The talk will explain how to:

  • Understand keyword-level search audiences by gathering behavioral insights using social consumer segmentation data from audience intelligence research.

  • Develop enhanced keyword-level content strategies and SEO topical modeling that's been informed by that integration of traditional keyword intelligence and emerging audience intelligence insights.

  • Prospect hyper-relevant influencers and link opportunities at scale efficiently per niche audience or search audience within a given keyword segment that's important to your business.

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