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How to get your search, brand, PR and social efforts to work together

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About this talk

In this talk, Stephen will share the role of digital PR and content marketing in bringing SEO, Brand and social efforts together to deliver bigger and better results every time. What data you should be reporting on and how to communicate that to different stakeholders and the role of creativity within search and how we should focus more on getting people to search for brand + keyword.

He will share a real life case study example of how we have worked with brands like PrettyLittleThing and Parkdean Resorts to tie SEO, brand and social strategies together.

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