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How to EAT Links

A talk by Dixon Jones
Global Brand Ambassador, Majestic

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About this talk

The idea of “Expertise, Authority and Trust” is a central pillar in Google’s Quality Rater Guidelines. Unfortunately, they talk very little about links – but the idea makes for a sensible and readily transferrable way of looking at links. This talk looks at how you can think of links in terms of Expertise, Authority and Trust and use this to build a better presence on the web for your brand.

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