A Talk by Robin Allenson
CEO,
Similar.ai
About this talk
Robin will talk through the challenges in automation of marketplace SEO: - enormous sites mean there's a fixed taxonomy and it's hard to rank for longer tail terms - internal linking at scale helps you rank for longer tail terms but creates duplicate and overlapping content - you have lots of certain data internal data, so you use that instead of demand data, which means the site drifts away from what buyers need - you need to continuously optimise but current tooling is all one-off