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How to build a product-led SEO platform

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About this talk

Robin will talk through the challenges in automation of marketplace SEO: - enormous sites mean there's a fixed taxonomy and it's hard to rank for longer tail terms - internal linking at scale helps you rank for longer tail terms but creates duplicate and overlapping content - you have lots of certain data internal data, so you use that instead of demand data, which means the site drifts away from what buyers need - you need to continuously optimise but current tooling is all one-off

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