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How to benchmark website performance, and where you might be collecting fake data

A Talk by Karen Hopper
Senior Data Strategist, M+R

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About this talk

"Google Analytics can be a black hole: the amount of data is overwhelming, the terminology isn't intuitive, and there's only so much time in the day.

This session will guide you through the most important KPIs to benchmark for your website, as well as ways to spot when your data might not be accurate. "

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AUDIENCE - All-rounders

Marketing Reporting Summit

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