How SEO can eliminate friction and super-charge your customer journey
A Talk by Evie Collins
SEO Account Manager,
About this talk
SEO has often been seen in silo to other channels by many organisations but in fact, it is integral to enhancing the customer journey and eliminating sources of customer friction that often results in inefficient marketing spend and lost revenue.
In this talk, Evie will how we can use an audience-centric approach to SEO to identify those sources of friction and use SEO to eliminate them from the customer journey, creating smoother experiences for our customers, powering content that engages new audiences and amplifying our investment in media.
This session will explain how, as well as growing organic rankings and traffic, you can embed SEO into the heart of your brand’s customer engagement strategy.
Due to issues with the original broadcast of this talk, we've made it available for the rest of the day.
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