Register now

Have you purchased yours? Register now to hear from our expert speakers

How Google´s MUM will change SEO and PPC Optimization

A talk by Veronika Höller
Senior SEO Manager, CompuGroup Medical

Register to watch this content

By submitting your email you agree to the Terms & Privacy Statement
Watch this content now

Categories covered by this talk

About this talk

How should you optimise your website so that Google’s MUM ranks it amongst the top three search results? Search queries are becoming more and more complex; the user now expects the correct answer even to very long questions. But what does this mean for PPC landing pages, ads and websites? Optimisation has to move away from the individual keyword and more towards answering user questions, worries and needs. But how should you adapt content, landing pages, ads and social media posts so that the best possible results are achieved? Google is getting better and better at displaying search results – and we as SEOs should keep up with this new trend and design our websites so that they offer the best possible user journey. This session will look at advantages and challenges for doing this across different countries, delving deep into how search behaviour has changed globally and is influencing search engine optimisation.

Have you got yours yet?

Our All-Access Passes are a must if you want to get the most out of this event.

Check them out

Sponsor this Event

Your logo could go here!

If you'd like to get your brand in front of attendees contact us.