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Hacking the SERPs with structured data

A talk by Helen Pollitt
SEO Manager, iTech Media

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About this talk

Everything you need to know about what structured data is, what rich results are available to display in the SERPs and how you can use them to gain more visibility. After this talk you will:

  • Understand the different types of search results and how structured data influences them
  • How user intent triggers different results and how you can capitalise on it
  • Creating and testing your own mark-up
  • Developing a schema strategy to dominate the SERPs

This session is for you if you want to know more about capitalising on schema and standing out in the SERPs.

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