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Google Discover: Measurement, Optimisation, and Tech SEO Tactics

A talk by Tom Capper
Senior Search Scientist, Moz

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About this talk

Google Discover is a massive opportunity for anyone posting articles, blog posts, or content pieces on their site right now. For many sites, it's become a bigger traffic source than traditional SEO.

Yet SEOs are largely applying no specific tactics or effort to help them appear and succeed in this channel - Tom will try to put that right in this technical-focused whistlestop tour.

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