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Getting Ecommerce Analytics Reporting Right During A Pandemic

A talk by Azeem Ahmad
Digital Marketing Manager, Staffordshire University

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About this talk

In this talk, I'll show you a step by step guide of how you can use both Google Tag Manager and Google Analytics to make sure you are not hampering your own Ecommerce reporting, since everybody is pretty much now working from home. No matter what your skill level or proficiency with each tool is, you'll get a simple guide to turn your reporting from good to great, by successfully cleaning up the data that comes into GA.

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