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Freddy Krueger's Guide to Scary Good Reporting

A talk by Greg Gifford
Vice President of Search, SearchLab Digital

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About this talk

Let's face it - most SEO reports are so bad they're scary. Not only do they track the wrong metrics, they overload clients with too much information. In this session, Greg will show you how to create reports that clients will understand and be excited about - and happy, excited clients stay clients for a longer period of time. Greg will explain which metrics matter (and why some popular ones are pointless), then show you how to lay out your reports and add simple elements so the data tells a better story. No matter which reporting platform you use, this session will help you take your reports to the next level so that they're scary good.

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