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Forget cookies. There are other ways to sweeten the deal

A talk by Nandita Patkar
Demand Generation & Digital Performance, Study Group Ltd.

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About this talk

Data wars have begun! Apple’s iOS14 update has already massacred social performance marketing.

Feels like the tech world is increasingly divided into two parts: those espousing privacy above all else as a KSP vs those who FLOC to alternative solutions to performance measurement and audience targeting.

The key question is: is the customer still at the heart of the digital strategy?

Can digital marketers re-invent data-led marketing while respecting our customers’ ever evolving privacy considerations? This talk explores some practical steps towards realising customer-first digital marketing in the brave new world of post iOS14 and the impending 3rd party cookie deprecation.

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